Privacy Policy

1. Who we are

For questions about this privacy policy or how your data is handled, please contact us at the email above.

2. What data we collect

Inside the Deeply app

Nothing. The app does not collect, transmit, store, or share any personal data on our servers. Everything you write — text, photos, locations, measurements — stays on your device and in your personal iCloud account.

We have no analytics. We use no third-party SDKs. We don't track you. We never see your journal entries.

When you contact us by email

If you write to us for support, we will receive your email address and the contents of your message. We use this only to reply to you.

Information from the App Store

Apple provides us with anonymized, aggregated statistics through App Store Connect (e.g. number of downloads, crash reports, app reviews). This data is not personally identifiable. Apple's privacy policy applies to this data: apple.com/legal/privacy

3. Where your journal data lives

All entries you create in Deeply are stored in your own iCloud account using Apple's CloudKit framework. This means:

• Your data is encrypted in transit and at rest by Apple
• Only you (and people you explicitly invite via Sharing) can access it
• We have no access — there is no Marcus Dobler server in the loop
• If you delete the app and the iCloud data, your journal is gone — we cannot recover it for you

Apple acts as a data processor on your behalf. For details, see Apple's iCloud Privacy Notice: apple.com/legal/privacy

4. Legal basis for processing (GDPR Art. 6)

• Contract performance (Art. 6(1)(b)) — providing you with the Deeply app and its features.
• Legitimate interest (Art. 6(1)(f)) — responding to your support emails; receiving anonymized App Store statistics for improving the app.

5. Recipients & third parties

We do not sell, rent, or share your data with anyone. The only third party involved is Apple Inc., which provides:

• iCloud / CloudKit — to sync your data between your own devices
• App Store / App Store Connect — for app distribution and aggregated analytics

6. International data transfers

Apple's iCloud servers are located worldwide, including in the United States. Apple operates under appropriate safeguards (Standard Contractual Clauses approved by the EU Commission) to ensure GDPR-equivalent protection for European users. Details: apple.com/legal/privacy

7. How long we keep data

• Journal data: kept in your iCloud as long as you keep it. We have no copy.
• Support emails: kept until your request is resolved, then deleted within 90 days unless legally required to retain (e.g. for tax/contract reasons up to 6 years under German law).

8. Your rights under GDPR

You have the following rights regarding your personal data:

• Right to information (Art. 15) — what data we hold about you
• Right to rectification (Art. 16) — correction of inaccurate data
• Right to erasure (Art. 17) — deletion of your data
• Right to restriction (Art. 18) — limit how we process your data
• Right to data portability (Art. 20) — receive your data in a portable format
• Right to object (Art. 21) — object to processing based on legitimate interest
• Right to withdraw consent (Art. 7(3)) — at any time, where consent applies

Since we essentially hold no data about you (except possibly support emails), most of these rights have nothing to act on. To exercise any right, email deeply (at) mdobler.com.

9. Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority. In Germany, this is typically your state's Data Protection Officer or the Federal Commissioner for Data Protection and Freedom of Information (BfDI): bfdi.bund.de

10. Children's privacy

Deeply is rated 4+ in the App Store and is suitable for all ages. We do not knowingly collect data from children, and the app is designed not to collect data from anyone. If you believe a child is using the app and you have concerns, please contact us.

11. Automated decision-making

We do not engage in automated decision-making or profiling.

12. Changes to this policy

If we update this policy, we will change the "Last updated" date at the top and, for material changes, attempt to inform users via the app or website. Continued use after changes constitutes acceptance.

13. Contact

Questions about this policy or your data?

Email: deeply (at) mdobler.com